Content calendar, creatives and posting across 3 platforms.
Monthly social media management across three platforms: content calendar, creatives, copy, scheduling and community replies. You approve the calendar at the start of each month and receive a performance summary at the end.
On Indian social media, posting regularly matters more than the occasional big campaign. Posting in the right languages, replying to comments and following the festival calendar gets you further. You approve a calendar monthly so nothing goes out unseen.
What works in one part of India often doesn’t work in the next. Language mix, price sensitivity, platform habits, festival timing and trade structure differ sharply between metros, tier-two cities and rural belts. Campaigns brought in unchanged from another country usually do poorly here. The creative is often fine; the assumptions behind it don’t fit India.
We do, within agreed guidelines, and escalate anything sensitive to you.
Yes. We frequently execute in India under a global brand book, and will flag anything that will not translate before we run it.
Monthly, in your currency and time zone, against the sales targets we agreed at the start, not likes and impressions.